Check out Jesse La Flair as the young guy who steals Joe Montana’s ball and gets tackled by Ronnie Lott in This new Ad for Relaxed fit shoes by Skechers airing Super Bowl weekend. The Ad features two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2’s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.
Jesse La Flair had the great opportunity to work with Joe Montana and Ronnie Lott, it might have been another day of work for this Professional Parkour athlete and Stunt Actor but that didn’t mean it was a walk in the park. The hit seen below was a full speed hit that was not ramped or cheated in any way.
In fact the take you are seeing in the spot was the 10th attempt at making the hit hard enough to provoke a visually impressive reaction. Jesse said “Whats ironic about the whole thing is in order to sell the hit best I had to “Relax” and forget that I was about to get hit at full speed from behind. The number one question I keep getting is ‘Did it hurt?’ and my response is, not to bad… Just couldn’t do much for three weeks afterwords because of a brused kidney and some gnarly whiplash. But thats what comes with the job and I love entertaining and getting to collaborate with such amazing talent.”
To see the incredible freerunning skills of Jesse La Flair go to, www.youtube.com/LaFlairParkour
To see the Skechers commercial staring Joe Montana, Ronnie Lott and Jesse La Flair
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SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).
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